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iContact allows you to use multiple channels such as email, RSS feeds, and blogs to distribute your message to your prospects and customers.
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This method is
one of several developed by marketers to eliminate the disadvantages
of e-mail marketing.
Opt-in e-mail marketing
may evolve into a technology that uses a handshake protocol between
the sender and receiver. This system is intended to eventually
result in a high degree of satisfaction between consumers and
marketers. If opt-in e-mail advertising is used, the material that
is e-mailed to consumers will be "anticipated". It is assumed that
the consumer wants to receive it, which makes it unlike unsolicited
advertisements sent to the consumer. Ideally, opt-in e-mail
advertisements will be more personal and relevant to the consumer
than untargeted advertisements.
A common example of permission marketing is a newsletter sent to an
advertising firm's customers. Such newsletters inform customers of
upcoming events or promotions, or new products. In this type of
advertising, a company that wants to send a newsletter to their
customers may ask them at the point of purchase if they would like
to receive the newsletter.
With a foundation of opted-in contact information stored in their
database, marketers can send out promotional materials
automatically. They can also segment their promotions to specific
The CAN-SPAM Act of 2003 authorizes a
US$11,000 penalty per violation for spamming each individual
recipient. Therefore, many commercial e-mail marketers within the
United States utilize a service or special software to ensure
compliance with the Act. A variety of older systems exist that do
not ensure compliance with the Act. To comply with the Act's
regulation of commercial e-mail, services typically require users to
authenticate their return address and include a valid physical
address, provide a one-click unsubscribe feature, and prohibit
importing lists of purchased addresses that may not have given valid
In addition to satisfying legal requirements, e-mail service
providers began to help customers establish and manage their own
e-mail marketing campaigns. The service providers supply e-mail
templates and general best practices, as well as methods for
handling subscriptions and cancellations automatically. They also
provide statistics pertaining to the number of messages received and
opened, and whether the recipients clicked on any links within the
The CAN-SPAM Act was recently updated with some new regulations that
went into effect on July 7, 2008.