Promotional Advertising, Marketing and Products
Corporate Gifts - Promotional Products - Personalized Gifts
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Promotional Advertising, Marketing and Products

Promotion is one of the four key aspects of the marketing mix. The other three elements are product management, pricing, and distribution.

 Promotion involves disseminating information about a product, product line, brand, or company.
Promotion is generally sub-divided in the textbooks into two parts:
Above the line promotion: Promotion in the media (e.g. TV, radio, newspapers, Internet) in which the advertiser pays an advertising agency to place the advert
Below the line promotion: All other promotion. Much of this is intended to be subtle enough that the consumer is unaware that promotion is taking place. E.g. sponsorship, product placement, endorsements, sales promotion, merchandising, direct mail, personal selling, public relations, trade shows
The specification of these four variables creates a promotional mix or promotional plan. A promotional mix specifies how much attention to pay to each of the four subcategories, and how much money to budget for each. A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image.
An example of a fully integrated, long-term, large-scale promotion is Pepsi Stuff








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1442 Diamond Mountain Rd, Calistoga, CA 707 942-5700

Conti Print Design 
7 Tralee Way, San Rafael, CA 415 492-8787

Graphic Masters
Napa, CA 707 226-6300

IMD Graphics
2025 Redwood Rd, Napa, CA 707 603-2961

Jk Display
Napa, CA 707 251-8300

Napa Nuts Etc
1755 Industrial Way, Napa, CA 707 226-6083

Picture This
2406 Jefferson St, Napa, CA 707 224-4955

1755 Industrial Way # 27, Napa, CA 707 252-7223

Tugboat Inc 

562 Technology Way, Napa, CA 707 252-3536

Valley Promotions
101 Coombs St, Napa, CA 707 255-7467

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