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Business people look at advertising in many ways and take, or pass up, advertising for various

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reasons. Most of us know that the more aggressive the advertising/marketing campaign, if done right, the more customers and money comes in the door. As an example Roto-Rooter is an “Aggressive Advertiser” with radio, Internet, full page yellow page ads, and even some TV advertising, that has built a nationwide business out of their advertising and marketing.  From a marketing standpoint who doesn’t remember the Roto-Rooter jingle. “Roto-Rooter that’s the name…”  Did you finish the jingle in your head?  Their campaign was so good that I remembered it and am writing about it right now – and giving them FREE advertising. How much better can it get? From the standpoint of advertising and marketing, they did a job and a half. Ask a friend who they would call for a blocked drain or sewer line and see if they don’t sing the jingle out loud to you.


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Alphabetical Listings

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Garretts Guide
2325 1st St, Napa, CA 707 254-7888

Marin County Guide and Yellow Pages
707 265-7913

1325 W Imola Ave # 327, Napa, CA 707 265-0547

Napa Valley Yellow Pages
Yellow Pages and Internet business advertising
707 265-7913

Solano County Guide and Yellow Pages
Yellow Pages and Internet business advertising
707 265-7913

Sonoma County Guide and Yellow Pages
Yellow Pages and Internet business advertising
707 265-7913

Wizard Marketing, Napa Ca 94558 707 265-7913
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 Then there is the “Passive” mom and pop advertiser who doesn’t have a dream of becoming the largest drain cleaning company out there in the USA and who are not ready to start working that hard no matter how much the payoff on the other end. They are happy with a yellow page entry with just their name, address and phone number under the category “Drain Cleaning”. Mom and Pop feel that if someone has a drain problem they will pick up the phone book and give the Mom and Pop Cleaning Service a call, because everyone knows that the big guys charge more to pay for all that advertising. They also depend on Aunt Martha to tell her son to call Mom and Pop because they do a good job and they charge a fair price – “much better than those big guys.”  This is passive advertising and marketing in the form of “word of mouth”.  More Details




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