What Kind of Advertiser Are You?
Passive - Passive/Aggressive - Aggressive
Business people look at
advertising in many ways and take, or pass up, advertising for various

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reasons. Most of us know that the more
aggressive the advertising/marketing campaign, if done right, the more customers
and money comes in the door. As an example Roto-Rooter is an “Aggressive Advertiser” with radio, Internet, full
page yellow page ads, and even some TV advertising, that has built a nationwide
business out of their advertising and marketing. From a marketing standpoint
who doesn’t remember the Roto-Rooter jingle. “Roto-Rooter that’s the name…” Did
you finish the jingle in your head? Their campaign was so good that I
remembered it and am writing about it right now – and giving them FREE
advertising. How much better can it get? From the standpoint of advertising and
marketing, they did a job and a half. Ask a friend who they would call for a
blocked drain or sewer line and see if they don’t sing the jingle out loud to
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for Advertising Directories and Guides, internet advertising, internet
marketing advertising, yellow pages, phone directory, business
directory, yellowpages, internet marketing, internet advertising,
directory, internet search engine, local, guide, computer directory,
directory advertising services, internet directory ? Please scroll down.
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Alphabetical Listings
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Garretts Guide
2325 1st St, Napa, CA 707 254-7888
Marin County Guide and Yellow Pages
707 265-7913
NAPAGETAWAY.COM
1325 W Imola Ave # 327, Napa, CA 707 265-0547
Napa Valley
Yellow Pages
Yellow Pages and Internet business advertising
707 265-7913
Solano County Guide and Yellow Pages
Yellow Pages and Internet business advertising
707 265-7913
Sonoma County Guide and Yellow Pages
Yellow Pages and Internet business advertising
707 265-7913
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Wizard Marketing, Napa Ca 94558 707 265-7913 |
See our listing above |
Then
there is the “Passive” mom and pop advertiser who doesn’t have a dream
of becoming the largest drain cleaning company out there in the USA
and who are not ready to start working that hard no matter how much
the payoff on the other end. They are happy with a yellow page entry
with just their name, address and phone number under the category
“Drain Cleaning”. Mom and Pop feel that if someone has a drain problem
they will pick up the phone book and give the Mom and Pop Cleaning
Service a call, because everyone knows that the big guys charge more
to pay for all that advertising. They also depend on Aunt Martha to
tell her son to call Mom and Pop because they do a good job and they
charge a fair price – “much better than those big guys.” This is
passive advertising and marketing in the form of “word of mouth”.
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